My Creative Process
My creative process begins with understanding the brief and researching the brand or concept. I brainstorm ideas and experiment with sketches, layouts, and typography. I explore different color palettes and visual directions to find the strongest concept. After selecting a direction, I refine the design through feedback and revisions. The final step is polishing details to ensure the design is clear, cohesive, and visually engaging.
The Projects
This collection showcases a range of projects completed during my design coursework, highlighting my skills in typography, layout, and concept development. The work includes a winter campaign for UGG, social media advertisements for LEGO, an AI-assisted campaign for GLAD refined through design thinking, and a typography-focused VIBE poster. Together, these projects reflect my ability to adapt to different brand voices, experiment with creative tools, and translate ideas into clear, visually engaging designs.
